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No zips, no downloads? After already being exposed to Michael Rasmussen's material before in his best selling Minisite Exposed videos, plus his Email Promos Exposed free video course, I already knew that Michael delivers quality. At the time of writing this, the sales page isn't even finished yet so I can't comment on what I thought about the usual "sales page hype". I quickly rushed over to the main package which I was expecting to be a downloadable set of zip files like most other programs. At the time, Michael's product is entirely web based. That's not a problem for me because I am always online, however I think that if Michael only offers the video access via online streaming when he actually launches the product then he might lose a small portion of his audience who don't have constant access to the internet, but that's just speculation at this stage. Smooth production and quick to get started Either way, it's a refreshing change not having to mess around with opening files, downloading files, reading instructions before you even get started. What I was pleased to see right from the start was that Michael has continued to deliver his training material in an all in one video interface that is well presented and loads flawlessly. Michael has done a great job of producing the videos to a very professional standard and all the audio is clearly recorded with a good amount of fluency, leaving no pauses or gaps and certainly no annoying noises either.
Michael begins the video course explaining what you're going to learn and more importantly why he's teaching this particular material. The fact is, email marketing is truly powerful in the right hands yet completely lost in the wrong hands. Just like most things I suppose. But Michael is quick to point out the obvious fact that unless you've got a responsive list of people who are willing to actually buy what you offer to them through your email promotions, then you're simply dead in the water like most other marketers. So Michael shows you the powers that can be had from knowing how to approach building a list of buyers, not just your usual tyre kicker, freebie seekers. The techniques are split into 10 separate videos where Michael shows you where and how to get these responsive and proven buyers to join your list. So the next step is to break each one of his systems down and see if they actually work... VIDEO 1 - LOW COST PRODUCTSIn this video, Michael explains how you can use low cost products (he shows you the different types you might wish to sell) and goes into detail of the best ways to acquire customers who will then go onto your subscriber list.Michael explains the reasons why you will want to do this and what types of scripts you can use to make the system more powerful. He then explains the overall strategy involved and even the magic price points that you need to consider when pricing your product. I think that a lot of more experienced marketers may be aware of this system, but there are an equal amount of people who've not though about this approach and certainly not aware of the ways to make this marketing strategy take a life of its' own via affiliates and strategic pricing. I can say with total certainty that this strategy works 100% every time, considering you have a half decent low cost product. The best part is that the low cost products are a lot easier to create than you think and can pay off big time when you apply Michael strategies. Click here to visit Get More Buyers Official SiteVIDEO 2 - RUN A WSOIn this video, Michael explains how to use the Warrior Forum to attract hyper responsive buyers. He explains the background of this forum and why you need to consider getting involved in the forum and what a WSO actually is.If you're not aware, a WSO is an offer you can pay to list at the Warrior Forum where there are thousands of targeted buyers that will see your offer. Michael explains the process and you can always check it out yourself at www.warriorforum.com. This is a great place to kick start your business but I would say that it is more effective when you are in the Internet Marketing Training niche. In other words, if you sell Golf training videos, you might not get as much response, however the Warrior Forum is still a great place to find affiliates who can sell your entry level product (see video 1) which can also get your list built up pretty damn quickly as a result. Either way, Michael adds some great insider tips speaking from a guy who's run WSO's worth several thousands over a few short days. Sure, it sounds hard to believe from a forum but it's true and he's not the only one doing it. VIDEO 3 - PRICE INCREASE SALESHere, Michael explains the power 3 different types of sales that you can run which adds huge amounts of scarcity and compels the visitors to take action before it's too late.Instead of using the amount of copies as a scarcity tactic, Michael explains how you can use these 3 specific sale types to use the price as the main point of scarcity. Whilst many marketers may be familiar with these sale types, Michael does a great job of explaining the mechanics and psychology of the offer and how you can still win big pay checks from selling your products at a few nickels/pence per sale. This approach is a great way to attract the maximum amount of BUYERS, not just tyre kickers or freebie seekers. But also, I liked the reminder about why this technique is something we should all be doing, not just those of us without lists or huge priced items to sell. If you're not doing what Michael explains here, then you're going to have to work twice as hard on the more common techniques to bring in targeted buyers. This definitely a solid and time tested set of techniques that will work for any marketer providing they simply follow Michael's advice. The reason why it works is because it is based on common business sense along with an age old sales psychology trick. VIDEO 4 - UP SELLS AND OTO'sAnother powerful strategy that Michael covers in more depth is by maximizing your profits from the same amount of traffic. I like this approach as I always struggle to continually get extra traffic.With this strategy, Michael explains how you don't really need extra traffic...you just need to implement either an upsell and/or OTO. An OTO stands for a "One Time Offer" and an upsell is a common secondary offer that you add after a person has already taken action. Michael explains these two strategies in more depth than I have (obviously) and how, why and when to apply them in your business. What I liked here is that Michael explains how all this fits into each other and goes into some advanced strategies that most people don't talk about too often other than the basics. He even explains what to use in terms of the product you offer in these strategies, plus what types of products you use on the front end to get the people into your marketing funnel. If some or all of this is alien sounding to you, then don't worry. Michael explains things from the ground up and not just how, but why you need to be doing the things he talks about. So, if you're new to this sort of stuff then relax, he's got you covered too. VIDEO 5 - AFFILIATE PROMOS AND BONUSESHere, we get into the more powerful and often less used strategies of attracting targeted buyers to join up to your email list.Many people will simply overlook this strategy as they think it's too complex to pull off. In my opinion, that's a great opportunity for you because after watching this video, Michael shows you just how easy it is to get this strategy nailed. This technique works pretty much as well as the rest if done right you'll see it in many places online, in all sorts of industries. I would say that this technique does require some common sense an a fair dose of marketing sense, here's why: This system is all about providing a bonus to a product that you're promoting, so that when you promote someone else's product you make your offer not only unique but also irresistible too. But as I say, only if done right. If you get it wrong, you won't necessarily lose sales, but you probably will not gain many extra sales either. It does require having either an existing list or good targeted traffic in order to do this, so probably not a good option to do this technique if you haven't already tried out the earlier techniques in the previous videos. Either way, this is a good strategy that definitely does work, because I see the top affiliates doing it all the time. Heck, I even see the top PPC (Pay Per Click) marketers doing it, so it must work otherwise they wouldn't be wasting their money doing it! VIDEO 6 - THANK YOU PAGE PROMOThis is where the techniques get more "undercover". You might have been exposed to this technique before but either way, this technique is proven to work because of simply sales psychology that Michael clearly explains in this video.This technique may require you to partner will another marketer in a similar market. This is where most other marketers get scared off and end up not bothering with this technique at all. I would take that as a huge opportunity for you to learn this simple system of using other people's thank you pages as a great way to attract targeted buyers to your list. The best part is, using this technique you don't always need to sell anything upfront in order to get targeted, responsive buyers on your list! How cool is that? The possibilities are endless with this technique, all depending on what you want to offer. Michael explains the different options you can consider when teaming up with another marketer, so that whatever your situation you can fit this powerful technique into your arsenal of buyer grabbing methods. Again, Michael goes into more detail about the psychology of why this strategy works and some real examples of how to implement it. VIDEO 7 - CONTRIBUTE TO AN OTOThis is a super stealth strategy that I've overlooked until now. If you've followed along with the videos, you'll already know all about OTO's (One Time Offers). The reason I have not thought about this before is because I didn't know the "other side" of building a list this way.In fact, this is one of those times where I kick myself and think "Man, I wish I thought of that before" and I really mean that. This is such a sneaky, yet totally win-win way to attract targeted potential buyers without having to sell them anything and actually helping out a fellow marketer to make more sales. If you're new to online marketing or you're ready to see how easy it is to build a list without paying for traffic, then this video is a perfect example of the power of thinking outside the box. I don't know how many people are already doing this, but I'm pretty sure a heck of a lot more will soon start bringing in this simple approach to building a list soon enough (including me!). What I liked about this video is that Michael goes deeper still, showing you different levels of possible partners to look for, depending on what you want to achieve. He also shows you the exact techniques for actually finding these partners to apply this technique to! Very cool, especially if you're fairly new to doing Joint Ventures or partnerships. Further still, Michael adds more value by giving you exact email examples that you can use to approach these possible partners. This is awesome for those who haven't done this sort of thing before and you could pretty much call this a plug in play strategy that any marketer can adopt, regardless of skill level or experience. VIDEO 8 - CONTRIBUTE TO A PRODUCTThis technique is one step further than the previous technique in may ways, except that you're reaching people at a different stage and in a slightly more simple way.This is a great technique that does also require looking actively for partners to team up with. The great thing is that Michael does a great job of providing a customized email that you can send out to the possible partners in order to get a better response to your proposal. This overall technique works really well because you usually get a great response because your offer is helping the other marketer as well as getting your foot in the door or THEIR buyers. Michael gives some great ideas of the types of products that you can use/create as part of this technique. In fact, the first two ideas of products that he suggests are really intuitive and something that will compliment your partner's product perfectly. This is something I really don't see all that often to be honest, usually because people are too busy trying to build a list the hard way. Along with the other techniques, this is such a lazy way to leverage other people's hard work, it's almost scary. VIDEO 9 - HOLIDAY PROMOSThis technique is something I heard about a while ago but never really understood or new how to get involved in. Michael explains how this lesser known system works and why it is so powerful for attracting targeted visitors to sign up to your list.Michael shows you the step by step process from creating an initial offer, picking the right price point for this type of promotion, getting the names/email addresses the right way without annoying people and so on. This is another great, underexposed avenue to explode your list. Not many people hold this system in high regard because they think that all the traffic that comes from a holiday promotion is just people looking for freebies and never willing to buy anything. That's why so many marketers don't get involved, but Michael explains how he has built monster size lists of ready to buy people through this technique, and how you can too. The fact that other marketers think there's no money to be made here is their loss and you massive gain. I'd suggest learning more about this strategy before it catches on again...because there's a big holiday season coming up as you know! VIDEO 10 - CROSS PROMOTIONWith this video, Michael explains how you can team up with other marketers and business owners online to pull in new buyers that are open to email promotions. Plus, if you do this right as per Michael's instructions and email examples, you'll be able to attract a lot of partners who are more than happy to go along with this. Why? Because they benefit in a really big way, and you build a list of responsive buyers at no cost.This is the sort of techniques that most greedy marketers overlook. The reason why is because this won't provide massive up front profits for you, but it will get you a list of targeted, responsive buyers that you can promote to time after time into the future. Now that's a good trade off, considering you can use this technique to get them for free! VIDEO 11 - ONCE YOU HAVE YOUR BUYERS LISTFinally Michael explains what you need to do from here on out after you've actually built a list of responsive buyers. This video is pretty useful as he explains the strategy of cultivating your list and actually asking them to buy products. He explains the balance ratio between offering free advice and selling to your list. He also explains the importance of pitching the right price level of products depending on your list.This is possibly a little short, but still useful to know of course, as a list is useless if you don't do anything with it! Of course, this entire product is focused on the initial finding of targeted buyers that will join your list, so it's unfair to expect an entire course included on every aspect of emailing your list into the future. I would say that some methods are easier/quicker to get started with than others here, and most are not completely new to the world of internet marketing. However, many are overlooked or simply not understood properly, or just forgotten by the more experienced marketers. Either way, each and every method is undeniably effective and proven. There's simply no way they cannot work, it's as simple as that. Furthermore, you understand the reasons why they work, you'll be even more powerful in your marketing efforts.
I would say that one downside for me was that this course was a little short. I felt that Michael could have gone into more details on some of his points in some of his videos. Although this course will get you the huge list of responsive subscribers onto your list, if you've never pitched products to a list of subscribers before then you'll probably feel a little stuck once you've got your list built out! I would recommend getting a simple guide to sending out emails to your list, both in terms of promoting products and just giving them useful info too. But having said that, I think it's unfair to assume that this course is going to teach you that far into the process. The main thing is that the course shows you how to attract a massive list of buyer type subscribers (people who genuinely buy products not just sniff around). I do feel that for the people who prefer to read instead of watch, this product might not be ideal. Even though Michael does a great job of presenting clearly and professionally with absolutely zero time wasted, some people will simply prefer to read text instead. I can understand this, and therefore I would say that this was a bit of an oversight on Michael's part. However, at this stage the final product has not been officially released so I cannot say for sure what will be included in the final package. Another set back for some people might be a lack of products to offer people. If this is the case, some of these methods will not be accessible. However, Michael does explain how to create certain products that are not only easy to create, but perfectly fit in with particular strategies taught in this course. Failing that, you can always pick up PLR material and modify it, or pay someone to create some simple reports or other types of products that you can give away or sell. I think the people who will benefit the most are people who either have a few products that they can offer or that have a series of affiliate products that they would like to promote. This system will work whether you have your own products or whether you sell other people's products as an affiliate. The most effective position to be in is to own your own products, so please bare this in mind when you get started. Finally, you will need to have a good idea of a series of products that you will want to promote to your list in succession. So for example, you'd have an entry level product, then a mid priced product, then a really expensive high end product if possible (remember, doesn't have to be yours in order to promote it!). If you can figure this out, this course will be even more powerful for you. Just remember that this course is teaching you how to GET the high quality list, and that should be your real focus when thinking about purchasing this guide.
As you may or may not know, all of my reviews are blunt and as honest as I can be. If there's something wrong or something I don't like, you'll be the first to hear about it and I might even suggest a better alternative. But the truth is that Michael Rasmussen (the creator of this product) is such a smart marketer and does a great job of bringing the real meat of online marketing into the light. In this product, he delivers professional quality video that cuts straight to the chase and is so painfully easy to understand that you really cannot go wrong. His techniques are far from theory and hype and come from someone who clearly has many years of experience in out of the box thinking when it comes to making money online. Although I feel there were parts that were a little light on content, overall this video course is well worth your time and investment if you are sick of trying to find traffic and responsive buyers to market to. Although some techniques may be familiar to more experienced marketers, I would say this is a real eye opener to beginners and also to struggling intermediate marketers. Bottom line is, if you can't get traffic and sales then this will help you to break free from that annoying rut once and for all, I can assure you. The best part is, most of the techniques that Michael covers are win-win for everybody involved, from you, your partners to the end customer.
I'd say that this product is suited to a wide variety of people. In honesty, the people that would gain the most value are beginners to intermediate marketers. Having said that, I would also say that anyone: * Struggling to find partners to work with, * Struggling to get sales from their lists, * Struggling to get traffic or even, * Struggling to get the traffic to sign up to their lists... ...then this is the product for you. As I mentioned previously, because this entire course is delivered in a video format this might mean that some people are put off. Not everybody likes to learn visually and this is something that needs to be considered before you decide to buy. What's also appealing about this material is that you don't really need to be a technical wizard or someone that is really into precise mathematics often associated with advertising or sales. Providing you can send an email, create or offer the right product for the right situation (which Michael shows you how to do) then you're golden. It's really about relationships and simple sales and marketing psychology at play here. If you can follow Michael's simple formulas, which really are cut and paste, then I would way that anyone can do this without having to be a nerd or a mastermind.
Michael Rasmussen's Get More Buyers is a timely product on the market. He clearly understands the demand from everyday marketers to grasp this whole email marketing thing once and for all. The more you hang out in internet marketing forums, the more you see people complaining about not being able to get much out of their lists, or not being inspired enough to even build a list. And to those that DO take action and start building a list, it's no surprise at their frustration when they can't make any sales from it. What I love about Michael's Get More Buyers course is that he dispels the myths behind such problems. The solution he offers is really quite simple: You'll make more sales with less work when you only add targeted, proven buyers to your list. That's so true when you think about it. After all, what's the point in attracting a ton of tire kickers who only want free stuff from you, or worse still don't even bother to read your emails? Screw that, it's time to start attracting the smaller group of people who have literally proven themselves to be actual real buyers of either your entry level products, someone else's products or a mixture of both. Only then will you find email marketing to be a powerful medium to literally pull in wads of cash on demand, with less work than the guy next-door trying to pitch his crap to a list of freeloaders. Even if you're totally new to internet marketing, there's one thing you'll hear more times that anything else: "Build a list!". Whilst it may be hard to see why at first, when you start progressing in your business it becomes very obvious... ...without a list, you've got nothing.
After all, it's one thing saying "Build a list!", but it can often be harder actually doing it. Some people spend years building a solid list of people, with only a small portion of that list actually buying anything from you anyway. My suggestion is to take Michael's advice and spend your precious time and energy on getting a list crammed full of the perfect types of subscribers: The ones that are proven to buy the types of products you will be offering them in the future. It sounds simple when you think about it, but there's an easy way and a hard way to get this whole approach nailed. Again, I'm all for easy and simple ways to make money and Michael Rasmussen gets my vote for making this entire process both simple, yet ridiculously powerful when you know how.
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